Preference Capital
the first choice in SME finance solutions

About us

Preference Capital is a disruptor. It is the support structure behind the financial services organisations building and growing the South African SME sector by providing growth finance, insurance and data services.

Preference Capital recognises that small and medium enterprises are South Africa’s lifeblood. SME growth means more jobs. Yet, access to growth finance is hindered by slow, conservative, over-regulated traditional lending institutions. SMEs require a unique solution, one that understands their funding requirements. Preference Capital supports and develops organisations that meet this need.


Preference Capital, via a partner network, funds and supports South Africa’s SME sector. Service offerings include:

Merchant Advance
Short-term unsecured loans, repaid daily.

Asset Rental Finance
Off balance sheet specialised funding; including asset rental and maintenance contracts.

Supplier/Debtors Finance
Upfront cashflow through invoice purchasing (single or the entire book).

Trade Finance
Finance facilities for importers.

Property Bridge Finance
Creating cash flow through the discounting of the proceeds of the sale of property.

Management Team

Jonathan Goldberg
Darren Horwitz
Eldon Beinart



The business value of asset finance

The business value of asset finance 1024 683 Jonathan Goldberg

Jonathan Goldberg, CEO of Preference Capital In this challenging economic environment, companies are looking at more innovative ways of managing cash flow while still delivering on business growth requirements. One…

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Consider The Advantages of Asset Leasing

Consider The Advantages of Asset Leasing 1024 682 Jonathan Goldberg

By Jonathan Goldberg, CEO of Preference Capital Given the challenging economic climate, local companies should consider the advantages of leasing their assets. While many decision-makers are still of the opinion…

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54 Glenhove Road | Melrose Estate | 2196 | JHB
Tel: +27 (0)11 883 2897